NoFollow, DoFollow, and CommentLuv

Recently I made a post about CommentLuv. I received some comments on that post that mentioned that a DoFollow plugin should be used along with the CommentLuv plugin. I knew that and use a DoFollow on by blog. Just didn’t think of it at the time I wrote that post. Comments are always appreciated by anyone that is involved with blogging. They gave me an idea for another post.

So, I thought I would write a post about NoFollow. What’s going on here? Why use another plugin? Many times when a person makes a comment on a blog a reference will be made to another blog, and a link will be provided to that blog. By default this link will have the NoFollow tag attached to it since it is in the comment section of the blog.

Let’s define these concepts first.

I’ll start with NoFollow. NoFollow is a bit of HTML code that is included with a link so that the search engines will not use that link in determining the rank of the link.  In other words, the web site or blog targeted by the link will get no credibility or influence in the search engines ranking process.

In case you are curious, it looks something like <a rel=”nofollow” href=”http://www.website.com/”>website</a>

When the search engines see this code, rel=”nofollow”, they will not use the link to determine the rank of the referenced website or blog.

This does not mean that the search engine will not necessarily follow the link, it just means that they will not count the link as an inbound link to the website that follows the NoFollow tag.

The different search engines apply the NoFollow tag in the way that they want to. For example, Google will follow the link but will not attribute any credit to the link as an inbound link to the targeted web site.

NoFollow came into existence in an attempt to stop spammers from using multiple links in comments as a means to artificially increase the search engine rankings of their sites.

When the NoFollow code is used anyone can still click on the link and get to the website. In addition search engines can still get to the site also. However, the presence of the NoFollow code will keep the search engines form increasing the rank of the referenced website.

The NoFollow tag, which is generally the default, is a problem for people who want to comment on blogs. It discourages the use of commenting as a means of participation and interaction on blogs.

The purpose of the comment section is to add value by making legitimate comments about the content of the post or maybe a comment left by someone else. The comment section can also be use to start a dialog with the blog owner.

But since the NoFollow tag is used there is no value gained by using a link to your website since the search engines will use the NoFollow tag as a code that tells them not to reward the referenced site with any so called link juice.

If someone takes the time and effort to leave a good comment on your blog, why shouldn’t they get some link juice for it, i.e. search engine reward.

That is where a DoFollow plugin comes into play. It disables the automatic NoFollow tag attribute. Now links in the comments section will receiver consideration for ranking by the search engines.

By using one of the DoFollow plugins, you will be able to allow your visitors to comment on your blog and get link juice, or Luv, to their blogs. With CommentLuv they can even select a particular post from a list of current posts on their blog that want to receive the Luv.

By a like token, if you comment on a blog that has CommentLuv activated, you will receive link juice, or Luv, back to your blog.

SEM DoFollow and WordPress Plugin: NoFollow Free  are two commonly used DoFollow plugins. These will allow you to give and receive true link Luv. You give LUV to those that comment on your blog and you receive it when you comment on someone’s blog.

It’s a good thing to reward people that comment on your blog and to receive rewards when you comment on other people’s blogs. Therefore, adding the CommentLuv plugin and a DoFollow plugin to your blog should just be a natural thing to do – maybe even a priority action. Add these to your blogging efforts now and start sending and receiving Luv.

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